Creative strategist. Metrics enthusiast. New Jersey digital marketing expert with a proven track record and no desire to waste your ad budget.
Hi! I’m Maureen.
I have over a decade of experience leading digital marketing initiatives for brands across higher education, nonprofits, and small businesses.
From managing campaigns and reporting to stakeholders, to overseeing content teams and developing lead-gen strategies, I provide marketing expertise that’s grounded in data and driven by creativity.
I live in Sussex County, NJ (the scenic northwest corner of the state), where I also run @sussexcountyexplorer, a local Instagram account spotlighting events, businesses, and everything that makes this a great place to live.
Good marketing can be fun and work hard (kinda like me.) I make sure it does both.
Want to work together?
Reach out to discuss how I can support your next campaign—or if you just want to rant about the latest Instagram update. I’m here for both.
What I Offer
Strategy & Consulting
Whether you’re building from scratch or need a fresh pair of eyes, I offer strategic support that’s rooted in data, industry knowledge, and good instincts.
Campaign planning
Brand messaging
Funnel and conversion strategy
Local and regional growth planning
Lead generation campaigns
Audits (social, email, web, paid)
Paid Media & Ads
I manage smart campaigns that balance creativity with performance. You’ll know what’s working, why, and what’s next.
Campaign setup & management
Ad creative guidance
Audience targeting & segmentation
Performance tracking & reporting
Retargeting strategies
Budget planning & pacing
Local & Lifestyle Marketing
With a strong foothold in North Jersey and a hyperlocal following, I know how to connect with regional audiences in ways that feel personal and authentic.
Local influencer & business collabs
Sussex County-specific campaigns
Community engagement planning
Event promotion & gift guides
Content & Social
I’ve managed full content calendars, run social accounts, and built engagement with posts that build connection and community.
Instagram & TikTok strategy
Carousel, reel, and caption creation
UGC strategy & partnership planning
Email marketing
Blog writing & SEO support
Organic growth planning
AI optimization (AIO)
Analytics & Optimization
Need someone who gets GA4, Looker Studio, HubSpot, AND how to explain them without putting everyone to sleep? I’ve got you.
Dashboards & custom reporting
Funnel analysis
Ad ROI & attribution
A/B testing & optimization
Audience behavior insights
KPI development & performance reviews
Don’t see what you need?
Let’s talk. If it’s marketing-related, chances are I’ve done it—or can figure it out faster than your last agency replied to an email.
What I’ve Achieved
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10%+ Landing Page Conversion Rates
Audited underperforming pages, rewrote CTAs, and implemented A/B testing—results consistently outpaced industry benchmarks. -
From Data Overload to Clear Strategy
Built custom dashboards and explained GA4, HubSpot, and Slate metrics in plain English. Clients made sharper decisions, faster. -
Uncovered Gaps. Delivered Growth.
Deep audits led to tailored roadmaps and measurable boosts in visibility and engagement. -
Audience Insights That Actually Helped
Created personas based on behavior and psychographics, not just demographics, leading to more efficient media spend and more relevant content recommendations. -
Taught Teams and Clients Alike
Led GA4, HubSpot, and platform trainings; mentored junior staff; built in-house confidence and capability. -
Better Tools, Better Tracking
Recommended and implemented tools like HubSpot and CallRail to improve attribution and campaign clarity. -
If It’s Not Working, I Fix It
Real-time optimizations turned underperformers into top-performing campaigns without wasting budget. -
Spring Open House = Sold Out
TikTok ads for a college resulted in a 32% registration boost and a waitlist for the first time. -
+20.83% Inquiries, Lower Cost Per Lead
School of Business achieved higher inquiry volume and a 1.64% drop in cost per lead through strategic channel mix and targeting. -
Proved Value, Restored Trust
Analyzed user data to prove lead legitimacy, helped the client set realistic expectations, and justified future investment. -
Published & Quoted in Industry Media
Contributed articles in ANA Magazine. Interviewed in Inside Higher Ed.
Albany Law School
Association of National Advertisers
Association to Advance Collegiate Schools of Business
Columbia University Teacher's College
Crossroads Rhode Island
Geneva Esthetics
Harvard Medical School
Who I’ve Worked With
Hudson Valley Community College
Kristin's Korner
LaSalle Institute
Louie’s Legacy
Moore School of Art and Design
New York School of Interior Design
NYU Steinhardt School of Education
Siena University
St. Mary's College of Maryland
St. Michael's College
Thomas Jefferson University
Touro University
UC Berkeley - Rausser College of Natural Resources
Wheaton College
5 Reasons Why You Should Work With Me
My wedding dress caught on fire at the beginning of my wedding reception, and I didn't even freak out. I stay calm under pressure.
I'm an OG Swiftie; I was at the Fearless tour in 2010, and I have the paper ticket stub ($100 for floor seats!) to prove it. I’m ahead of the trends.
Speaking of Taylor, I was at the Kansas City Eras Tour show where Travis shot his shot. Am I a thread in their Invisible String? Possibly.
I have three(!) rambunctious dogs and a toddler. Chaos doesn’t faze me.
I’m always learning new things. I recently dove into creating custom GPTs, and now I‘m teaching myself how to do my own nails. I learn useful skills, and I do it quickly.
💌 Ready to get started?
Whether you’re launching a new campaign, looking for a fractional marketing partner, or need help figuring out what you need, I’d love to hear from you.
Fill out the form and let’s talk.
I actually read and respond to these, usually in one business day or less. No bots, no nonsense.